Article Published in Teknovation (December, 2018) “We’ve been able to demonstrate substantial growth by partnering with each client and focusing on segments of the healthcare market that are often overlooked,” says the Chief Executive Officer (CEO) of Nashville-based OnSomble.
Enderson Miranda describes their solution as a “customizable adaptive learning platform for professional development, continued education, and individualized learning.” The online education component predominantly focuses on behaviorally-based soft skills and leadership development.
“We have 30,000 individuals using our platform now, primarily in the nursing profession,” the native of Brazil told us during a recent interview. “We are on the initial curve of the hockey stick growth. This is our first profitable year, and we just completed our third consecutive profitable quarter.”
While the current focus has been in healthcare, Miranda says the platform, named OnRole™, is agnostic in terms of industry sectors. The product helps OnSomble’s clients identify, evaluate and develop key behaviors and competencies to achieve optimal outcomes.
“I describe it as a next-level learning management system,” he told us. “We use adaptive algorithms to tailor training to each individual.”
How does OnSomble tailor that training?
“We conduct a baseline assessment for each individual,” Miranda explains. It gathers responses from the person being profiled as well as colleagues – peers, supervisors, preceptors, and direct reports. The result is a list of individualized recommendations for development.
“We have clients that use the platform for other purposes,” Miranda says, citing the all-important reporting requirements in healthcare. “Our Professional Portfolio Data Vault™, for example, streamlines hundreds of hours of work for compliance reporting for our ANCC Magnet® clients or those that are in the Magnet Journey®.”
OnSomble also offers a white label version of its platform for consulting companies that want to digitize their existing content and house it within OnSomble’s platform. “It’s the Oracle model with the notation that it is ‘Powered by OnSomble,’” Miranda explains.
What is the source of the educational programming?
“We develop little of the content ourselves,” he says. “We chose to focus on our core competency, which is the platform. We didn’t want to be in the content development business, so most of the content is developed by our partners. Our goal is to provide the resources to empower educators to achieve even better results.”
The engaging and energetic Miranda is a born salesperson. He came to Springfield in 2002 as a high school exchange student and briefly went back to his native country before returning to the region where he enrolled at Austin Peay State University. He’s subsequently earned an MBA at Vanderbilt University and a Master of Science in Evidence-based Healthcare at the University of Oxford.
While in undergraduate school, Miranda worked in sales for Sprint for almost 10 years, eventually rising to Managing Director for the corporation’s East and Middle Tennessee districts before joining OnSomble in 2012 as Vice President of Business Development. In less than two years, he was named President and Chief Operating Officer and promoted to CEO in December 2017 after his predecessor retired.
OnSomble is a private company, mostly owned by individual angel investors. The company is backed by Nashville-based Kernel Equity that is also part owner of DevDigital, an equity partner that is responsible for all of OnSomble’s software development.
“We do not have any clients in Nashville,” Miranda says, but he’s committed to changing that fact soon. “A few years ago, we purchased a healthcare consulting firm based in San-Francisco, and we inherited several west coast clients. We organically grew into national healthcare systems and have demonstrated that our product can scale to large organizations.”
As he focuses on hockey stick growth, the firm’s CEO says that OnSomble has chosen to focus in healthcare thus far. “Most of our new clients are referrals from our existing clients,” Miranda says. “We have more than doubled our client base in the last few months. Clients often tell us that they see us as a true partner, rather than a vendor, and that our greatest asset is the fact that we listen. This is hard-wired in our organizational culture and our team lives it every single day.”
By Tom Ballard, Chief Alliance Officer PYA